Phillips Brewing & Malting Co. to become the Sales Agent for Superflux Beer Company
Craft brewers working together amid rising industry costs
VICTORIA, B.C. (December 16, 2024) - Phillips Brewing & Malting Co. has been selected as the new sales agent Superflux Beer Company in BC, effective January 2, 2025, as Superflux looks to change how they bring their beer to market.
In an environment of cost escalation from ingredients to packaging, rent, freight and everything in between, Phillips Brewing and Superflux will now work together in a sales and distribution relationship that will benefit both businesses. There will be no change in the ownership structure of either Superflux or Phillips Brewing, and each brewery will continue to brew their own beer at their own facilities.
“It was important to us to find a partner who has a highly trained and well-respected sales team within the local craft beer community to entrust our retail partner relationships with. We are excited to work with Phillips to ensure the long-term success of our business and help us better serve our wholesale partners, and more cost effectively reach beer lovers across BC.” – Adam Hendersen, Co-Founder of Superflux Beer Company
“At Phillips we believe in the power of collaboration, and this is yet another example of the BC craft brewing community finding unique ways to work together for the benefit of all. We are honored to add some delicious Superflux beers to our sales portfolio and appreciate their trust in us to represent their well-loved craft beers.” – [Matt Lockhart, VP of Sales, Phillips Brewing & Malting Co.]
About Superflux Beer Company.
Vancouver’s Superflux Beer Company Ltd. started in 2016 as a passion-project from Co-Founders Adam Henderson and Matt Kohlen. After quickly making a name for themselves with expressive IPAs brewed at other facilities, Superflux opened a bricks and mortar brewery in Vancouver’s Strathcona Neighbourhood in August of 2020. Since, Superflux has been on one of BC’s fastest growing beer brands with province-wide distribution of their core beers; Colour & Shape IPA, Happyness IPA and Easy Tiger Pale Ale.
About Phillips Brewing and Malting Co.
Phillips Brewing & Malting Co. is a Canadian craft brewery located in Victoria, British Columbia. Known for its commitment to using premium ingredients and sustainable practices, Phillips Brewing offers a wide range of craft beers in addition to small batch distilled spirits, craft brewed non-alcoholic beer, and house made sodas, mocktails and tonics. With community engagement and involvement at its core, Phillips Brewing often collaborates with other breweries and local businesses to create special edition and limited-release brews. For more information, please visit https://www.phillipsbeer.com.
Contact
Matt Lockhart – VP of Sales, Phillips Brewing and Malting Co.
Email: matt.lockhart@phillipsbeer.com Phone: 250-380-1912 x206
Adam Henderson – Co-founder, Superflux Beer Company.
Email: adam@superfluxbeer.com Phone: 604-219-8655