Welcome Beer Lovers
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July 1st, 2020 – We’ve got something else to celebrate this Canada Day: we are officially moving away from using plastic rings on all of our cans! After trialing a number of potential solutions over the past year, we made the decision to move our can packaging into cardboard boxes, and we’re thrilled to report that the first boxes are officially rolling of our production line! Pretty soon you’ll start to see a new look featuring recycled cardboard and are entirely plastic free. What better way to celebrate Canada then by working to reduce our environmental hoofprint?
Having tracked our CO2 impact for well over a decade now, we are always striving to come up with new solutions to the climate change challenge. Since plastic rings are such a risk to marine life while also being difficult to recycle we decided to make a permanent switch to recycled cardboard. Not only is this cardboard made of recycled materials it’ll be easy to recycle itself once you’ve gotten our craft brews safely in your fridge. The added bonus is that we get to a bigger canvas to share more of our art with you too. Our new environmentally-friendly packaging is starting to roll out now so keep an eye out for it on your local shelves.
In the meantime we hope you’ll join us in celebrating red, white and green this Canada Day. Have a great holiday everyone!